The importance of the logo.

Why the logo is so important?

Because it is the face of the company and the first thing which appears in the person's mind when he or she thinks about the brand.

1. Logo - the first thing that gives an idea of ​​your company, when a person is faced with it the first time.
2. The logo must be durable.
3. The logo must be original.
4. The logo should look expensive.
5. The logo should reflect the time and the meaning of the company.
6. Logo - is the starting point in all the corporate image.

Here are some examples of logos that are recognized around the world and really are the faces of the companies.

One of the interesting things concerning the creation of valuable and profitable logo is the importance of colour selecton. About the power of colours I will tell in the next post.