What have I got to know about marketing this week?

As far as the guest lecturer’s presentation is concerned, I’ve learned five main things which can be useful for the running your own business.

1. Previous experience and the base of clients can help to avoid some common obstacles at the beginning, help to pass the most difficult period easier (e.g. you will not have find first client anywhere, because you already have some of those who had been satisfied with your service before, so it will be great and valuable at the beginning-much better then nothing)

2. It is great to be competent both in the Business Science  and in the sphere your business is going to be organized

3.It is very important to find business partners, in such case you have more chances to get lots of new clients.

4. Create good website for your company

5. Enjoy things you do

Moreover, I’ve got useful theoretical knowledge about some topics in marketing and I think that the most important things concerned macro and micro environment ( especially I am interested in the information about tendencies in demographics and their influence on the customer behavior). Also, in my opinion, scheme 'the marketing planning process' (which was provided in the presentation 'marketing and business performance') and its explanation were really significant. And, of course, all of us should take into consideration key questions of planning.