The power of color.

Developing the corporate image, print advertising, packaging or logo, it is very important to think over deign carefully: to find the right position of the text, to paste the spectacular picture and to choose the color, on which background advertising goods will be treated in the best way. In this case, according to psychologists, the choice of colors should be the thoughtful decision, because the color creates consumer emotions and causes a reaction. With the choice of a particular color it is possible to control the consumer attitudes to advertising ,  and when you create the necessary color environment you can cause favorable view of advertising consumers on the brand and their desire to buy the advertised product.

Red.

Adjusts to the determination and can cause a person's strong desire to make this or that act, make vigorous effort and to buy the advertised good. The semantics of this colour - attention, do not pass by, acting for the action: bold, lightly resisting his first feelings. Red is also possesses a certain sexual charge. This is especially important to take into account for those who advertise products designed for men, because for them red colour has always been significant.

Yellow

Adjusts to the communicability. Yellow is the color of openness and sociability.  It also helps to give balance of emotions, to find inner peace, to calm. In addition, yellow is able to "give" the object intelligence, so, for example, advertising, high-tech products is best done in yellow. This color will be successful in advertising children's products, services, travel agencies, advertising and PR agencies.

Green.

Green softens everything, takes the edge experience off . This color has a healing, relaxing effect. And it will be appropriate and effective in the advertisement of medicines, health and environmental protection.

Blue.

Blue one helps to concentrate on the essentials: not to blur on the little things, do not dissolve. Blue item in the catalogue or brochure attract attention immediately, and, in contrast to the red, never cause negative emotions.

Purple.

Color of inner concentration. This color helps to the inner groove: it helps to abstract from all currently unnecessary and concentrate on the main issue. Another interesting detail - Purple well stimulates the brain and contributes to solving creative problems. It is no accident, that purple is loved so much by creative people. Therefore, advertising oriented on creative elite, should have at least detail in the purple.

In general, the closer to the East, the more importance is given to the symbolism of color. In China red color means kindness and bravery, black - honesty, and white in contrast to the generally accepted European symbol of purity and holiness, is associated with treachery and falsity. Therefore,  developing an advertising campaign, for example, in China, you need to choose the right colors, otherwise there is a chance of being misunderstood.