Fabulous advertisement

I was really amazed and impressed when I had seen these three advertisements. They represent fresh innovative ideas and make impact on the world of advertisment  as a whole.

So enjoy!

Epuron (agency Nordpol + Hamburg).

One of the most awarded commercials in 2007 was spot «Power Of Wind» for the German power company Epuron. The idea to direct "wind power" to the positive direction and to give the the wind human features was invented by the agency Nordpol + Hamburg.

Accompanied by sad music Wind is talking about how he was not understood, how everyone was angry and nervous when he was acting, when he spoiled the hair, broke umbrellas and threw dust in the eyes, and how he felt bored and lonely. But one day everything had changed - he found a job.

Tagline of the spot is: «The Wind. His potential is ours».

Epuron thinks that the aim of the campaign is to rise public importance of the energy. And because Epuron believes that the main principle of their work is innovation and sincere enthusiasm for business, the agency task was to show the openness of the company, its passion for progress and better standards of life.

Allan Gray (agency King James Cape Town).

Agency King James Cape Town has launched a campaign for an investment firm - Allan Gray, which both directly and metaphorically suggests that the main thing in this industry is to be able to see ahead and be able to wait.

TV channel 13th Street (agency Jung von Matt).

TV channel 13th Street, whose format includes horrors, thrillers and mysteries, has a reputation of bold and uninhibited customer and proved such status by great number of victories in creative festivals. But this time, the channel surpassed himself having combined not only a bold creative but also an unprecedented technological experiments in the new image campaign.

«Last Call» is the world's first interactive horror movie that blurs the boundaries between spectators and the film.

By a specially designed software film communicates with the phone of one of the spectators (subscription is done by sending the code which is located in the flyers that are handed out at the entrance to the hall), and the viewer has the opportunity to direct the actions of the main character of this movie. Thus, it is the viewer determines the course of the film, and the saving of the heroine of "The Last Call" depends on him.

 I dare say that this examples even create new standards of advertising in the categories of products ot services this companies provide.